Watchface Design That Moves You
This project explores watchface concepts for Samsung Watch 7 and Watch 7 Pro, balancing expressive motivation for everyday movement with performance-driven clarity for endurance training and triathletes.
TEAM
4 Visual Designers including project lead
DURATION
6 Months
Two watches. Two mindsets.
Both watches were built for different user needs and mindsets. The challenge was to create distinct watchface concepts that aligned with the intent of each device while maintaining clarity, usability, and visual balance.
Samsung Watch 7
Designed for
everyday motivation
& habit-building.
Built for everyday people with everyday goals. Stay on track with insights that guide your progress, and find the push you need from a community and friends who keep you accountable every single day.
Samsung Watch 7 Pro
Designed for endurance
& performance
Motivations for physical activity are shifting from appearance or fixed targets to balanced growth, and performance
spanning holistic wellbeing to triathlon-level training.
OBJECTIVE
How might we empower fitness and sports enthusiasts by providing motivational insights and accessible data to enhance their performance, deepen self-connection, and maintain focus?
Samsung Watch 7
Super Self
Super self is the next you.
Inspired by the aspirational version of you, that you dream of becoming. A well-rounded individual, at peace and fierce all at the same time.
Samsung Watch 7 Ultra
Get.Set.GO!
Ignited with spirits. Never complacent.
Fired up with blazing focus. Consistently strive to push the boundaries, with fierce determination to unlock their greatest potential.
Samsung Watch 7
Super Self
Super Self represents the next version of the user someone striving for balance, inner strength, and consistency. The concept is built around motivation through identity, encouraging movement in a way that feels calm, intentional, and sustainable rather than forceful.
PROBLEM
Many young users struggle to stay consistent with fitness when motivation feels repetitive, data-heavy, or overly competitive. There is a need for designs that encourage movement through aspiration, emotion, and positive reinforcement rather than pressure.
The designs aims to inspire movement through visual storytelling, using expressive forms and emotional cues while maintaining clarity and ease of use.
DESIGN PRINCIPLES
Motivation
through Identity
Design should reflect who the user is becoming, not pressure them with targets or urgency. The watch face acts as a quiet reminder of growth rather than a constant push to perform.
Expressive
Simplicity
Rich visual expression without unnecessary complexity. Every element serves both an aesthetic and functional purpose, ensuring clarity is never compromised.
Clarity at a
Glance
Despite expressive visuals, time and key information remain instantly readable. Functionality always anchors the design, especially in real-world, on-the-move usage.
Concept 1 | Watch 7
Finishing Line
The concept draws inspiration from the finish line of a race — not as an end point, but as a moment of clarity and accomplishment. It represents the calm confidence that comes from knowing you’ve put in the work and are steadily moving forward.
INSPIRATION
The concept draws inspiration from the finish line of a race — not as an end point, but as a moment of clarity and accomplishment. It represents the calm confidence that comes from knowing you’ve put in the work and are steadily moving forward.
DESIGN
Winning Scenario
A moment of achievement and reward, designed to reinforce confidence and motivation.
Losing Scenario
A reflection of progress and resilience, encouraging continuity over outcome.
Concept 2 | Watch 7
Ambient Mood
The Ambient Mood translates emotional state into a subtle visual experience. Using soft pastel gradients and a gentle orbital motion, the watchface reflects shifts in mood without demanding attention, creating a calm, ambient presence on the wrist.
INSPIRATION
As wellness expands beyond physical activity, emotional balance has become equally important. This design acknowledges mood as part of everyday wellbeing, offering a quiet, non-intrusive way to stay aware of one’s emotional state while maintaining a sense of calm and continuity.
DESIGN
Calm state
our body is relaxed and recovered. Heart rate is steady, stress is low ideal for rest or reflection.
Balanced State
You're in a stable and focused state. Energy and stress are well regulated
Samsung Watch 7 Ultra
Get.Set.GO!
Designed for Samsung Watch 7 Ultra users training for endurance-driven activities such as triathlon. Get. Set. Go! Pro focuses on clarity, consistency, and control across long and demanding training routines.
UNDERSTANDING COMPETITION
Most existing fitness and sports watchfaces focus heavily on raw metrics pace, heart rate, distance often resulting in cluttered, data-dense experiences that demand attention mid-activity. While they serve seasoned athletes, they can feel intimidating or overwhelming for users training across disciplines like running, cycling,
swimming, or even preparing for a triathlon. Get Set Go identifies this gap by balancing performance data with clarity and motivation prioritising quick glances, strong hierarchy, and a sense of forward motion rather than just numbers on a screen.
The design prioritises clarity and restraint, ensuring key information remains legible and supportive throughout multi-phase and endurance-focused activity.
DESIGN PRINCIPLES
Focused
Motivation
Designed to support moments of readiness and intent, this principle reinforces consistency through clear, goal-oriented visuals that keep users mentally prepared to move.
Balanced
Intensity
The design balances intensity with restraint, ensuring the watchface feels energetic yet composed, without overwhelming the user during everyday use.
Quick
Readability
Information is structured for fast scanning, allowing users to understand key data at a glance, even during movement or active moments.
Concept 1 | Watch 7 Ultra
Discover
Discover is designed for users driven by exploration and adventure. It speaks to those who view fitness as a journey rather than a routine, constantly seeking new routes, terrains, and experiences.
DESIGN
Night Mode
For improving visibility in low-light conditions while reducing eye strain during night.
Gradient Customization
Adapting its visual character across different environments while maintaining clarity & performance.
Concept 2 | Watch 7 Ultra
Gauge
Triathlon training demands constant awareness of pace, effort, and endurance across multiple disciplines. Borrowing from mechanical gauges reinforces trust and reliability, making performance feel measurable and intentional rather than abstract.
INSPIRATION
Inspired by analog measuring instruments and performance gauges, this concept translates the language of precision tools into a digital watchface—where every glance communicates control, accuracy, and progression.
DESIGN
